A few predictions for 2012…
A new year is upon us and as well as January being the time of year when we all make resolutions for the year ahead, it’s also a great time for predictions about what the year ahead may hold. So we rounded up several of our top people and asked them what they think 2012 might bring, as well as one thing they hope it brings… Read more…
New starter for a new year…
We’re thrilled to welcome Emilie Cumming to the fold as a Project Manager. Fresh from a year freelancing in various creative agencies in Sydney, where she worked on a variety of brands including Vodafone and Virgin, she is now very much looking forward to settling into life at Omobono. Read more…
When wrong is the right thing to do
Penicillin.
Post-it Notes.
Teflon.
All products that were discovered whilst their inventors were looking for something else. Read more…
Is social gaming a relevant marketing tool for b2b brands?
When you read this it is highly likely that Zynga will have launched its IPO at a buoyant $10 a share, raising $1 billion in the process and being heralded as one of the most notable Internet flotation of 2011.
When we started Omobono 11 years ago we said B2B marketing didn’t need to be dull. You should always consider your audience and how you can engage them. Read more…
Omobono Attends Google’s First Engage Event for Agencies in London
On Friday, 25th November, Google organised the first ever Engage Event in the UK. It took place in Shoreditch Town Hall and there were folks from all across Europe attending. The objective of the event was to help agencies help businesses better understand how to effectively advertise online. It was a great day out and below we have highlighted the key topics covered during the event (plus I got a Yo-Yo!). Read more…
Omobono’s Year in Numbers
It’s that time of year where the portions get a little bigger, our wallets get a little thinner, the drinks get a little larger – or at least more frequent, and people start writing end of year blogs. We thought we’d try and sum up the year a little differently by doing what all good marketers should do at this time of year; looking at the numbers… Read more…
The death of email – we’re doing our part
When the news that Atos’ CEO had decided to implement a ‘zero internal email’ policy hit the tech press, we started thinking about the future of communication and how we share information throughout the agency.
You might think, as an agency helping clients communicate with stakeholders (internal and external) more effectively, and working with global blue-chip companies to implement successful social media strategies, that we’d be creative communicators already. You’d be wrong… Read more…
Forrester Research Marketing Summit Round-up
I attended the recent, and excellent, Forrester Research Marketing Summit Europe just outside London (a surprisingly glamorous part of Watford as it turned out). Read more…
The war for talent – is it being won on the social web?
Earlier this week I spotted a story about the increasing role social networks are playing in recruitment. The story cites a study by Jobvite which claims that 1 in 6 US job seekers this year found their latest job thanks to a social network. This is up from 11% the previous year, which is quite a jump, but doesn’t surprise me (both myself and my wife can, at least in part, attribute our roles to social media) and is not even the most surprising thing about the report. Read more…
Social Business – Time to Reflect
My colleague Rob and I spoke at the B2B Marketing Magazine’s Annual Conference yesterday. Held at the British Library – which we found really quite inspiring. I cited a letter from Elizabeth I to her brother – which is now kept at the library – that says: “All my possessions for a moment of time”. Read more…
