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Minimizing the risks of a website relaunch: lessons from M&S

Minimizing the risks of a website relaunch: lessons from M&S

This week M&S announced a decline in online sales since the launch of their new website with purchases down 8.1% in the latest quarter. It’s been suggested that this decline is all down to the site's new design and the poor user experience it delivers - namely requiring users to re-register as a customer and difficulties with the complex navigation system.

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Digital marketing in China

Digital marketing in China

Last month, Account Directors Anna, Catherine and Claire went to eConsultancy’s conference on the Future of Digital Marketing. Anna shares some of the insights on digital marketing in China.

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Introducing Twitter Analytics

Introducing Twitter Analytics

Can the new Twitter Analytics help improve your engagement level? If you're fairly active on Twitter and have at least a small love of statistics, you'll want to take a look at the new official Twitter Analytics.

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Creative Hackathon: shaking up content creation at Omobono

Creative Hackathon: shaking up content creation at Omobono

What do a fraudulent magician, two one-legged horses and Saudi Arabia have in common? Believe it or not, they are all new ways we found to showcase the results of our recent survey on What Works Where in B2B digital marketing. Thursday saw Omobono’s first Creative Hackathon - a company-wide challenge to create content to share our latest ‘What Works Where’ research.

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BMA14: engage your audience with humour and emotion

BMA14: engage your audience with humour and emotion

Here are Tom Kelly's key takeaways from BMA14, the Business Marketing Association conference in Chicago: 1,000 people, 3 days of fantastic content, great speakers and the occasional bit of evening entertainment thrown in. All rolled up into an event that felt very slick whilst still managing to feel friendly and inclusive.

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Omobono scoops RAR Digital Award for social media

Omobono scoops RAR Digital Award for social media

Exciting news! We won best agency (over 40 staff) for social media at the first ever RAR Digital Awards. We’re delighted, especially as these awards are voted for by clients, and we’d like to thank our lovely clients for rating us.

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  • June 12 2014
  • Posted by: Emma
  • Categories: All Business
The Neuroscience of Storytelling

The Neuroscience of Storytelling

How does the picture above make you feel? Threatened? Scared? Guilty? As humans we’re experts at facial recognition.

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Internal communications in the digital workplace

Internal communications in the digital workplace

In the digital workplace, what you need is a platform where people can collaborate, not an ossified recreation of the organisational structure. So said Lee Bryant at the recent Melcrum Digital Communication Summit in London.

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  • April 16 2014
  • Posted by: Fran
  • Categories: All Business
Your open-handed brand: content in the hands of employees

Your open-handed brand: content in the hands of employees

Content is the fuel of B2B marketing and for good reason. Content provides savvy businesses with a way to deliver a snapshot of the brilliance and expertise available to clients and prospects. To make their brands known for sharing truly valuable content that gets to the heart of client problems, B2B marketing teams must increasingly rely on the experts within the organisation.

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  • April 09 2014
  • Posted by: Matthew Walko
  • Categories: All Business