It's no longer a case of asking whether mobile marketing is important – we no longer have a choice. This is now more true than ever, as mobile will have a big impact on your website’s SEO, thanks to Google’s upcoming search algorithm update.
Time is the most valuable commodity in business and in life. With Apple’s launch of their watch today, we’re seeing yet another take on the device that keeps us in touch with time.
I recently discovered the work of Stefanie Posavec, a designer who focuses on data visualization and information design, when she presented at Reasons to be Creative in London.
A group of us recently attended Reasons to be Creative in London, and I particularly enjoyed a very revealing presentation on internet security by James Hall. Here’s my summary of the risks and the action points we can all take to minimize them.
A week on from Reasons to be Creative, I’m still feeling pepped up by the whole experience. It was great to head to a creative ‘top up’ with a crew from Omobono and hear from an interesting set of speakers. The stand out speaker for me was Elliot Jay Stocks, Creative Director of Adobe Typekit.
Engaged employees are a company's most important asset in terms of building brand perception externally; for customers, potential employees and other audiences. So it’s no surprise that our latest What Works Where research shows that ‘ensuring the organisation lives the brand’ is a key objective for B2B marketers.
Content marketing is over. Or at least content marketing as we know it. Worn out. Used up. Over. So what went wrong? And how can we fix it?
Last week Facebook launched their new platform for enterprise to a small but eager selection of test companies. Following this beta launch, Facebook at Work is tipped to be launched to a wider audience before the close of 2015.