Content is the fuel of B2B marketing and for good reason. Content provides savvy businesses with a way to deliver a snapshot of the brilliance and expertise available to clients and prospects. To make their brands known for sharing truly valuable content that gets to the heart of client problems, B2B marketing teams must increasingly rely on the experts within the organisation.
In this short video, Fran Brosan and Iain Simpson introduce the Business Marketing Collective (BMC) and explain why we’re involved.
Whether or not all the creative, musical, digital types are all still full of yoga and mindfulness having flown back from Austin, and just seen the size of their inboxes, who knows. What we do know is that SXSW is reflecting the changes in the development of the web. Less big bang, razzle dazzle announcements, and more reflection on the big themes. Which makes it a little harder to divine where the web and the community that lives by it are headed. Rather than try and chew over the whole agenda, I ask: what does this mean for business marketers in the B2B world?
We're proud to say that we're finalists in the RAR Awards, in two categories: corporate communications and strategic thinking. The awards are assessed on agencies' ratings by their clients, so we'd like to say a big thank you to our lovely clients for rating us!
What’s creative play? Well, it’s what we did as children – but why don’t we do it now? Creative play is about stimulating ideas through lots of different mediums: potatoes, sponges and paints, craft paper and glue… Or even a leftover box, which I turned into a train – an intercity 125 to be precise!
On Sunday 9th March, a team from Omobono ran the Cambridge Half Marathon Relay in support of Cancer Research UK. Here are the numbers:
We've had a few additions to the development team recently – Andy, Tim and Eamon have joined our ranks – and in light of that we've decided to give you an overview of how our team has been working and growing together to build better digital projects for our clients.
Junior designers Paul and Jenny joined Omobono after finishing university in summer 2013. Here, they share their thoughts on the transition from studying to full time employment and their tips for finding graduate work.
With the parallax scrolling effect establishing itself as a mainstream web trend, 2013 saw the rise of the one page website. As with all web trends, you could say that this is just another overused fad that will soon exhaust itself and be replaced by another. I think, however, that there could be a permanent place for the one page website. When done right, and with just the right amount of parallax scrolling, it can be an effective tool for businesses to tell their stories and engage their customers.