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Your open-handed brand: content in the hands of employees

Your open-handed brand: content in the hands of employees

Content is the fuel of B2B marketing and for good reason. Content provides savvy businesses with a way to deliver a snapshot of the brilliance and expertise available to clients and prospects. To make their brands known for sharing truly valuable content that gets to the heart of client problems, B2B marketing teams must increasingly rely on the experts within the organisation.

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  • April 09 2014
  • Posted by: Matthew Walko
  • Categories: All Business
Bringing together B2B marketers: introducing the BMC

Bringing together B2B marketers: introducing the BMC

In this short video, Fran Brosan and Iain Simpson introduce the Business Marketing Collective (BMC) and explain why we’re involved.

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  • April 04 2014
  • Posted by: Emma
  • Categories: All Business
SXSW: what does it mean for business marketers?

SXSW: what does it mean for business marketers?

Whether or not all the creative, musical, digital types are all still full of yoga and mindfulness having flown back from Austin, and just seen the size of their inboxes, who knows. What we do know is that SXSW is reflecting the changes in the development of the web. Less big bang, razzle dazzle announcements, and more reflection on the big themes. Which makes it a little harder to divine where the web and the community that lives by it are headed. Rather than try and chew over the whole agenda, I ask: what does this mean for business marketers in the B2B world?

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Omobono finalists in the RAR Awards

Omobono finalists in the RAR Awards

​We're proud to say that we're finalists in the RAR Awards, in two categories: corporate communications and strategic thinking. The awards are assessed on agencies' ratings by their clients, so we'd like to say a big thank you to our lovely clients for rating us!

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  • March 14 2014
  • Posted by: Emma
  • Categories: All Business
Creative play

Creative play

What’s creative play? Well, it’s what we did as children – but why don’t we do it now? Creative play is about stimulating ideas through lots of different mediums: potatoes, sponges and paints, craft paper and glue… Or even a leftover box, which I turned into a train – an intercity 125 to be precise!

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  • March 13 2014
  • Posted by: Matt Ireland
  • Categories: All Creative
Omorunners at the Cambridge Half Marathon Relay

Omorunners at the Cambridge Half Marathon Relay

On Sunday 9th March, a team from Omobono ran the Cambridge Half Marathon Relay in support of Cancer Research UK. Here are the numbers:

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  • March 11 2014
  • Posted by: Emma
  • Categories: All Business
The future of web development at Omobono

The future of web development at Omobono

We've had a few additions to the development team recently – Andy, Tim and Eamon have joined our ranks – and in light of that we've decided to give you an overview of how our team has been working and growing together to build better digital projects for our clients.

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From student to junior designer

From student to junior designer

Junior designers Paul and Jenny joined Omobono after finishing university in summer 2013. Here, they share their thoughts on the transition from studying to full time employment and their tips for finding graduate work.

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Powerful Storytelling: one page websites and parallax scrolling

Powerful Storytelling: one page websites and parallax scrolling

With the parallax scrolling effect establishing itself as a mainstream web trend, 2013 saw the rise of the one page website. As with all web trends, you could say that this is just another overused fad that will soon exhaust itself and be replaced by another. I think, however, that there could be a permanent place for the one page website. When done right, and with just the right amount of parallax scrolling, it can be an effective tool for businesses to tell their stories and engage their customers.

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