Creative Designer Lucy tells us why she loves wireframes and shares her top tips for wireframing.
So we're all a little bit jealous of a so-called unicorn business that is valued at $3.8bn (but has yet to deliver a cent in revenue to its owners). Even worse, the veterans of social media dismiss Pinterest as the place where mid western housewives purchase their haberdashery.
Omobono’s sponsorship of the Marketing Society saw us at the Annual Conference held at the Royal Opera House, Covent Garden. This year’s theme, #creativity4commerce, brought together an amazing list of people. Their presentations were inspiring and rich in advice.
You quite often hear businesses, evangelists and technologists talking about the ‘big data revolution’. Big data is the new ‘big thing’ and as with all big ideas, it evolves and changes over time as it matures. So what exactly is big data?
Omobono’s excellence in digital stakeholder communications was recognised at last night’s Digital Impact Awards. Omobono won a silver award for best use of digital in professional services, and highly commended for best digital communication as part of an integrated campaign.
Say ‘global marketing’ and most people's understanding will be of centrally created campaigns and policies being rolled out imperialistically across the globe. Certainly, as Omobono's What Works Where in B2B Digital Marketing study shows, marketing centralisation is increasing, particularly for bigger companies.
Recent research by McKinsey has revealed a striking difference between the brand values communicated by B2B marketers and the brand values their customers see as important. Our Head of Strategy, Matthew Walko, argues that brands should focus less on telling customers who they are, and more on allowing their customers to experience it in action. Read Matthew's response to the research on the B2B Marketing blog.
We've all been there, whether it’s that moment you walk into a reception, receive an email, call someone, visit a website or complete an online survey, and it can go one of two ways. The touch points we have with an organisation are all 'moments of truth' and they matter. We rate our experiences on TripAdvisor, vent to our Twitter followers and write to the editor of The Times.