A group of us recently attended Reasons to be Creative in London, and I particularly enjoyed a very revealing presentation on internet security by James Hall. Here’s my summary of the risks and the action points we can all take to minimize them.
A week on from Reasons to be Creative, I’m still feeling pepped up by the whole experience. It was great to head to a creative ‘top up’ with a crew from Omobono and hear from an interesting set of speakers. The stand out speaker for me was Elliot Jay Stocks, Creative Director of Adobe Typekit.
Engaged employees are a company's most important asset in terms of building brand perception externally; for customers, potential employees and other audiences. So it’s no surprise that our latest What Works Where research shows that ‘ensuring the organisation lives the brand’ is a key objective for B2B marketers.
Content marketing is over. Or at least content marketing as we know it. Worn out. Used up. Over. So what went wrong? And how can we fix it?
Last week Facebook launched their new platform for enterprise to a small but eager selection of test companies. Following this beta launch, Facebook at Work is tipped to be launched to a wider audience before the close of 2015.
“Fake it ‘til you make it.” Forming the backbone of Amy Cuddy’s TED presentation on body language, this is both a commonly used and a widely misinterpreted expression.
We’re pleased to announce that Omobono is now open in Chicago! We’ve been doing business in the USA for more than 10 years, and last year half our work was for clients in the States, so we decided it was high time to open an office across the pond.
We’ve been thinking back on all the brilliantly bad Christmas gifts we’ve received over the years. This inspired us to create the Festive Fails Gift Picker: an app that takes the thought out of buying thoughtless presents.
We all know in the comms game that behaviour change holds the keys to the kingdom. The news that Mark Zuckerberg is launching a new network called "Facebook at Work" (can you guess what it is?) might, you think, cause investors in LinkedIn to call their broker. I wouldn't sell quite yet.