Omobono’s working week began in Delhi at 04.55am. BA’s flight on rails got us in an hour early. Lucky because Omobono was able to network at the airport with one of our senior clients from Syngenta on their way to Head Office in Pune. Meeting one done by 5.30am. Read more…

The problem with a lot of writing these days is that people appear to have forgotten the art of brevity.

Omobono delivered a training session on LinkedIn yesterday to a major UK business. It was unusual as we had the whole senior management team in the room – MD, Sales Director, Marketing Director, HR, Research, Product. The brief of the session was to help them understand LinkedIn – but more than that – to really help them understand what role it might play in their business. Read more…

This paper is one of a series we’ve written to help answer some of the questions we often hear from clients now that mobile content is firmly on the B2B marketing agenda.Web apps or native apps? How to optimise content? What should an app look like? Why might I need an app and how can it benefit my marketing activities? Read more…

In early 2011, Omobono partnered with The Marketing Society and Circle Research to establish an authoritative benchmark of B2B digital marketing activity. Senior marketers who collectively hold more than £33,000,000 in marketing spend answered our 2011 survey and the fascinating report which resulted can be seen here. Read more…

I was on a beach in Anglesey when I first heard punk rock.

It was 1977 and I was 11. I was there on a family holiday with two other families, one of whom had an older boy. We sneaked away from our parents over the sand dunes at Rhosneigr where he produced a cassette player and said ‘Listen to this’. He pressed Play and ‘God Save the Queen’ came snarling and whining out of it in Johnny Rotten’s brilliant nasal delivery.  Read more…

A new year is upon us and as well as January being the time of year when we all make resolutions for the year ahead, it’s also a great time for predictions about what the year ahead may hold. So we rounded up several of our top people and asked them what they think 2012 might bring, as well as one thing they hope it brings… Read more…

We’re thrilled to welcome Emilie Cumming to the fold as a Project Manager. Fresh from a year freelancing in various creative agencies in Sydney, where she worked on a variety of brands including Vodafone and Virgin, she is now very much looking forward to settling into life at Omobono. Read more…

Penicillin.

Post-it Notes.

Teflon.

All products that were discovered whilst their inventors were looking for something else. Read more…

This paper is one of a series we’ve written to help answer some of the questions we often hear from clients now that mobile content is firmly on the B2B marketing agenda.Web apps or native apps? How to optimise content? What should an app look like? Why might I need an app and how can it benefit my marketing activities? Read more…