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The Face of B2B Digital Marketing in India

​In March 2012, Omobono visited India to share our What Works Where research, meet some clients and do some general networking. Whilst there, we got a really interesting idea for the Indian market, which we are now able to test and research. Today we have launched our survey about the position of B2B digital marketing in India. The aim of this research is to understand B2B digital marketing priorities, channels, time, budgets and perception of its effectiveness.

In 2011 and 2012, Omobono, in partnership with The Marketing Society and Circle Research, established an authoritive benchmark of What Works Where in B2B digital marketing in the UK. The reports contain the views of what senior marketers view as effective when it comes to spending their budgets on B2B digital marketing. The 2012 report also looks at the views of effectiveness from the buyer side – at whom all the marketing activity is aimed.

The India survey runs alongside the 2011 and 2012 reports, to further the research and reach out to as many people as possible working in India. We are pleased to be working in association with MBA students at Durham University Business School on this project.

We’d like to invite you to take part and share your views and experiences in the India study by completing this short survey, we’ll be collecting responses until 3rd August 2012 so please make sure you complete the survey before then to be in with a chance of winning 1 of 4 gift vouchers up for grabs.

Many thanks in advance for your support.

For further information please contact Fran Brosan.