Digital in Financial Services
Omobono has a long history working with clients in the financial services industry and have conducted extensive research into the field. These papers cover some of our findings related specifically to marketers in financial services.
Cutting in the Middle Man
This paper explores how maximising intermediary relationships can help drive your business forward. Do you need an intermediary if you can simply search for what you want and then buy it direct online?Read Cutting in the Middle Man
Making the Connection
In September 2010, Omobono partnered with Legal & General to explore how, and if, the financial services industry was using social media in a B2B context. Three main themes emerged from this research and the paper explores these themes in detail.Read Making the Connection
