What Works Where in B2B digital marketing? 2013 edition

“One of the biggest issues in B2B is the lack of published research on best practice” – Andrew Markowitz, Director of Global Digital Strategy at GE back in May at the BMA BLAZE conference in Chicago.

News & Events, Strategy

The Saint

Get in touch

The past 3 years we have good insight into what marketers are doing and what buyers think works. It’s a benchmark against which B2B marketers can measure their own activity. This 3 year view also allows us to take a detailed look at how budgets and perceptions of effectiveness are changing over time; which channels are marketers moving their budgets to, and which are losing out.

To find out more about the research, read the condensed summary report and/or download the full PDF, please click here.

More from this expert

Where have all the good mar...

"The general tendency of things throughout the world is to render mediocrity the ascendant power among mankind."- John Stuart Mill see more

The Saint

The challenge with digital ...

Marketers love buzzwords. KPIs. Artisan. Synergy. Millennial. Disruptive. Innovation. Cutting Edge. Trending Now. Customer-Centric. And the list goes on. see more

The Saint

The faces of things to come

Picture the scene. You’re critically ill. The choices you face are all time consuming, physically demanding or worryingly expensive. You’re understandably nervous, but ready to ... see more

The Saint