“One of the biggest issues in B2B is the lack of published research on best practice” – Andrew Markowitz, Director of Global Digital Strategy at GE back in May at the BMA BLAZE conference in Chicago.
The past 3 years we have good insight into what marketers are doing and what buyers think works. It’s a benchmark against which B2B marketers can measure their own activity. This 3 year view also allows us to take a detailed look at how budgets and perceptions of effectiveness are changing over time; which channels are marketers moving their budgets to, and which are losing out.
To find out more about the research, read the condensed summary report and/or download the full PDF, please click here.