Case Study: taking an industry event from face-to-face to online in days

Since summer 2019, we had been working with a leading global tech firm to deliver experiences and branding for their annual key event. Held in Las Vegas, attendance would be in the region of 3,000 people. 

Then COVID-19 hit. 

Covid-19, Creative

Chris Butterworth


Chris is a firm believer in the power of creativity and simplicity to solve clients’ challenges. Today he steers a team of over 30 creatives across three continents to share those beliefs and embrace thinking differently.

Get in touch

All face-to-face events were off. We spent the next three weeks re-purposing the work done to date to turn it into content for a virtual event. Video intros & outros for webcasts, branding assets for the UI, re-purposing a live game into a digital experience. It was a scramble for all, but the virtual event proved to be a huge success with over 1,500 procurement professionals attending online to learn how technology could address their needs in this current crisis. 

Despite the last-minute turnaround, our work has created a template for the client to build on for customer events throughout this year. It also proves that by marrying creative thinking to technology, solutions can be found in the most challenging times. Which is much needed right now. 

If you have an event you need to make virtual or need support with other marketing activity during the COVID-19 crisis, please get in touch on

Photo by NeONBRAND on Unsplash 

Get in touch

Do you want some expert help through COVID-19?

We're helping clients with a range of challenges they are dealing with right now. With our team of specialists, we can give you the expert advice you need to find a solution. Please get in touch.

Donna McGrory

More on this topic

Omobono nominated at The Dr...

We are delighted to be shortlisted for our work with Capita and for Agency of the Year.   see more

World mental health day: ou...

Right now we are facing a huge amount of uncertainty, which is affecting our mental health and wellbeing. In this blog our COO Sarah Pettinger talks about her story and Omobono’... see more

Sarah Pettinger

Omobono achieves Microsoft ...

We’re delighted to have achieved the renewal of the Microsoft Gold competency for Application Development and Cloud Platform, continuing the run of five years and two years resp... see more