BACK TO BLOG

Case Study: taking an industry event from face-to-face to online in days

Since summer 2019, we had been working with a leading global tech firm to deliver experiences and branding for their annual key event. Held in Las Vegas, attendance would be in the region of 3,000 people. 

Then COVID-19 hit. 

Covid-19, Creative

Chris Butterworth

FOUNDER AND CREATIVE DIRECTOR

Chris is a firm believer in the power of creativity and simplicity to solve clients’ challenges. Today he steers a team of over 30 creatives across three continents to share those beliefs and embrace thinking differently.

Get in touch

All face-to-face events were off. We spent the next three weeks re-purposing the work done to date to turn it into content for a virtual event. Video intros & outros for webcasts, branding assets for the UI, re-purposing a live game into a digital experience. It was a scramble for all, but the virtual event proved to be a huge success with over 1,500 procurement professionals attending online to learn how technology could address their needs in this current crisis. 

Despite the last-minute turnaround, our work has created a template for the client to build on for customer events throughout this year. It also proves that by marrying creative thinking to technology, solutions can be found in the most challenging times. Which is much needed right now. 

If you have an event you need to make virtual or need support with other marketing activity during the COVID-19 crisis, please get in touch on chris@omobono.com.

Photo by NeONBRAND on Unsplash 

Get in touch

Do you want some expert help through COVID-19?

We're helping clients with a range of challenges they are dealing with right now. With our team of specialists, we can give you the expert advice you need to find a solution. Please get in touch.

Donna McGrory

More on this topic

Omobono becomes one of the ...

The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration. Omobono MD Susie Clark tells us why it's an i... see more

Susie Clark

Simon McEvoy shares five wa...

In this keynote from B2B Ignite 2020 UK Head of Strategy Simon McEvoy shares five innovative ways digital experiences can enable sales to sell more effectively in a contact-free... see more

Donna McGory

James Holland shows how to ...

Creative Director James Holland took to the stage at B2B Marketing’s Ignite conference. His practical session shows how to translate brand strategy into brand identity while sta... see more

Donna McGory