Joining host and Omobono UK Head of Strategy Simon McEvoy for this episode of The 7 Deadly Sins is Kate Owen, Director of Industry and Key Account Marketing at consulting, digital services and software business, Capita. Kate discusses a myriad of topics, including ABM, low-value content and authenticity with Simon before delving into the deadly sins of gluttony, sloth and pride. Kate, who is responsible for half of Capita’s book of business, discusses lessons learnt and shares anecdotes from her career at Thompson Reuters, Starbucks and the NHS.
Amie Stankiste, Senior Director, Global Marketing at S&P Global Market Intelligence, joins Sins host Simon McEvoy, Head of Strategy UK at Omobono, to discuss the deadly sins of B2B Marketing in financial services. Amie discusses gluttony, greed, envy and pride; from her strategy to reframe lead generation to opportunity generation to focus on quality over quantity, to reimagining the customer experience at corporate events with their inaugural Essential Conference and why she has evolved ABM to ABE – Account Based Engagement.
David Carmichael, Executive, Global Solutions and Industry Marketing at Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from software development teams to shape and implement marketing strategy.
Conor joins us to share his varied experience in B2B marketing and beyond, explaining his approach to ABX and managing teams across regions, and discussing with Fran the sins of modern marketing that frustrate him, and of which we're all occasionally guilty.
David has worked in the world of B2B for nearly 20 years. He sits down with Simon to chat through his deadly sins of marketing, touching on the importance of brand building, how becoming complacent can be dangerous for your brand and why B2B marketers lack courage.
Ruth has over 20 years of experience working in the technology sector for giants like BT and Dimension Data. In our first episode, she speaks to Simon about the changing role of technology in the world and the power of storytelling to build tech brands.
Got any questions or would you like to be part of our future episodes? Our hosts Fran and Simon would be happy to chat about any ideas and topics covered in the podcast, just drop them an email.