Unstoppable together

A new episode of The Seven Deadly Sins Podcast is now live.

Listen now

of B2B Marketing

In every episode, we sit down with B2B marketers
to chat about what makes them proud, envious and angry
in the world of B2B.

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Ep.04

How to be agile in your marketing capability

David Carmichael, Executive, Global Solutions and Industry Marketing at Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from software development teams to shape and implement marketing strategy.

Ep.01

Learn what account based marketing really means

Conor joins us to share his varied experience in B2B marketing and beyond, explaining his approach to ABX and managing teams across regions, and discussing with Fran the sins of modern marketing that frustrate him, and of which we're all occasionally guilty.

Ep.02

How to find your creative courage

David has worked in the world of B2B for nearly 20 years. He sits down with Simon to chat through his deadly sins of marketing, touching on the importance of brand building, how becoming complacent can be dangerous for your brand and why B2B marketers lack courage.

Ep.03

Using storytelling to build global tech brands

Ruth has over 20 years of experience working in the technology sector for giants like BT and Dimension Data. In our first episode, she speaks to Simon about the changing role of technology in the world and the power of storytelling to build tech brands.

This podcast is hosted by
Simon McEvoy and Fran Brosan

Got any questions or would you like to be part of our future episodes? Our hosts Fran and Simon would be happy to chat about any ideas and topics covered in the podcast, just drop them an email.

Simon McEvoy

UK HEAD OF STRATEGY

Fran Brosan

CHAIRMAN & FOUNDER

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