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Since 2011, Omobono has been conducting annual research into uncovering successful business-to-business (B2B) approaches used by marketing leaders worldwide. The research, titled What Works Where, can be downloaded here. The following article is the third of three that looks at the role of brand in 2019 and beyond. You can read the first article in
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Billions of photos, videos, and podcast recordings are uploaded, consumed, and shared every day. These online habits are also changing how we feel about products and services. The lines between B2B... Read more
On a recent holiday with my family, whilst in a busy city centre, we stopped off for a quick lunch at a well-known supermarket with a food bar. At the checkout the cashier put my food container int... Read more
24 hours, 12 people, 58 ideas, 17 outputs. Omobono, the creative and technology agency for business brands, recently staged a 24-hour hackathon in aid of the London based charity ‘... Read more
Omobono, the creative & technology agency that powers global business brands has appointed James Holland as Creative Director, where he will be leading the team across the London office. Read more
Our newsfeeds have been bombarded with tech buzzwords such as artificial intelligence (AI) and machine learning for a few years now. But, finding any real value behind the hype has been difficult, ... Read more
Nowadays, data reigns. You see it everywhere in B2B marketing - much like in consumer marketing. Your go-to-market strategies are all informed by data; mastering the in’s and out’s of data analysis... Read more