Have a look at what’s occupying us at the minute.
Omobono recently ran a breakfast roundtable event on employer branding, hosted at the Gherkin and set against the impressive backdrop of London’s changing skyline. With lively discussion from the start, we were joined by leaders from a range of sectors including finance, engineering, commodities, telecoms, social media, alcoholic beverages, energy and academia.
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Our newsfeeds have been bombarded with tech buzzwords such as artificial intelligence (AI) and machine learning for a few years now. But, finding any real value behind the hype has been difficult, ... Read more
Nowadays, data reigns. You see it everywhere in B2B marketing - much like in consumer marketing. Your go-to-market strategies are all informed by data; mastering the in’s and out’s of data analysis... Read more
I’ve written before on the need for businesses to roll with the punches in this unending age of disruption. Read more
It seems the more tactics and channels marketers get hold of, the more quality strategic thinking suffers. This is a huge concern, as strategic thinking really, really matters. Read more
Simplicity. In a complicated world, it sounds good, doesn’t it? As a strategist, one of our constant challenges is turning complexity into simplicity. That’s what I tell people I do at work all day... Read more
The global challenge for HR teams is finding the right person for a variety of roles from a pile of remarkably similar applications that contain the all-too-familiar list of industry buzzwords. Mea... Read more