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B2B Marketing Leaders’​ Forum 2020

Donna McGrory, Global Account Lead, pulls together the biggest themes and most commonly discussed topics from this year’s virtual Leaders Forum from B2B Marketing.

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Donna McGory
Strategy

Building relationships that last: the keys to successful subscription model marketing

While SaaS subscriptions have become the norm, it still has its own distinct set of sales and marketing challenges which can make it a tough market to succeed in.  In this article Head of Strategy,... Read more

Simon McEvoy

The four secrets to successful small business marketing

Head of Strategy Simon McEvoy reveals the four secrets you need to know for successfully marketing to small and medium sized businesses. Read more

Simon McEvoy

Omobono becomes one of the first agencies to sign B2B Code of Conduct

The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration. Omobono MD Susie Clark tells us why it's an important move for th... Read more

Susie Clark

Simon McEvoy shares five ways to use digital to enable sales

In this keynote from B2B Ignite 2020 UK Head of Strategy Simon McEvoy shares five innovative ways digital experiences can enable sales to sell more effectively in a contact-free world due to the ‘n... Read more

Donna McGory

James Holland shows how to translate brand strategy into brand identity

Creative Director James Holland took to the stage at B2B Marketing’s Ignite conference. His practical session shows how to translate brand strategy into brand identity while staying true to your br... Read more

Donna McGory

B2B Ignite 2020: Day 3 Roundup

On the third and final day of B2B Marketing's Ignite conference, Omobono's Global Account Lead Donna McGrory recaps the must-know takeouts from the Creativity & Innovation, Martech (marketing t... Read more

Donna McGory