Book Review: A mindfulness guide for the Frazzled by Ruby Wax
Book Reviews October 2017

Book Review: A mindfulness guide for the Frazzled by Ruby Wax

It is a truth universally acknowledged that the reviewer of a book is duty bound to come up with a commentary that is pithier and more insightful than the book itself. When the author is not just THE Ruby Wax but a Ruby Wax who has sneaked off and done a Masters in mindfullness-based Cognitive Therapy (MBCT) at Oxford, that is a pretty big ask. So my apologies for not being able to sum up this book in a single, clever sentence.

Book Review: Start With Why by Simon Sinek
Book Reviews October 2017

Book Review: Start With Why by Simon Sinek

I’ve been late to the party on Simon Sinek’s Start With Why, which was published in 2009. So apologies to aficionados and fans.

Book Review: Proven Tactics to Turn Your Social and Content Marketing up to 11 by Jason Miller
Book Reviews July 2017

Book Review: Proven Tactics to Turn Your Social and Content Marketing up to 11 by Jason Miller

If you’re looking for secrets to content marketing success, short on time and are a lover of rock and roll this is the book for you. I first heard Jason Miller (Global Head of Content Marketing Leader at LinkedIn) speaking as a guest on the Salesforce Marketing Cloudcast. His oratory skills, humorous personality and impressive track record at both Marketo and LinkedIn meant I knew this was a book I needed to read.

Book Review: The 12 Powers of a Marketing Leader by Patrick Barwise and Thomas Barta
Book Reviews March 2017

Book Review: The 12 Powers of a Marketing Leader by Patrick Barwise and Thomas Barta

I have had the pleasure of listening to Thomas Barta and Paddy Barwise talk about their excellent book a couple of times before I actually read it (long distance flights being one of the few times I get to put my head into a book at any length). They’d already given me some excellent headlines, and some actions to take so I was surprised on reading the book that there was so much more to be gleaned.

Book Review:  Effective Modern Coaching by Myles Downey
Book Reviews January 2017

Book Review: Effective Modern Coaching by Myles Downey

Like all good books, Myles Downey’s Effective Modern Coaching prompted me to reflect on broader themes in my life and work at the same time as providing me with direct information about the titular subject. And, like all good books, it left me with some simple insights which are worth sharing. It also has the benefit of being an easy read that you can rip through on a couple of transatlantic flights or a regular commute without a problem.

Book Review: Risky Strategy by Jamie MacAlister
Book Reviews September 2016

Book Review: Risky Strategy by Jamie MacAlister

Risk. For most humans it’s something best avoided. For business leaders however, risk is often the place where the strategic advantage is found.

Book Review:  The Joy of Tax by Richard Murphy
Book Reviews May 2016

Book Review: The Joy of Tax by Richard Murphy

In The Joy of Tax, tax campaigner Richard Murphy challenges almost every idea you have about tax. For him, tax is fundamentally about the ideas that shape the sort of society we want to live in, not technicalities. His intention is to demonstrate that there is indeed a joy in tax, and by embracing it we can create a fairer society and change the world for the better.

Book Review:  Ready Player One by Earnest Cline
Book Reviews May 2016

Book Review: Ready Player One by Earnest Cline

Like most of humanity, Wade Watts escapes this depressing reality by spending his waking hours jacked into the OASIS, a sprawling virtual utopia where you can be anything you want to be, where you can live and play and fall in love on any of ten thousand planets. And like most of humanity, Wade is obsessed by the ultimate lottery ticket that lies concealed within this alternate reality: OASIS founder James Halliday, who dies with no heir, has promised that control of the OASIS - and his massive fortune - will go to the person who can solve the riddles he has left scattered throughout his creation.

Book Review:  How Brands Grow by Byron Sharp
Book Reviews March 2016

Book Review: How Brands Grow by Byron Sharp

This book provides evidence-based answers to the key questions asked by marketers every day.