Why experience led B2B companies win: part one
B2B has evolved a great deal over the last few decades. It’s no longer just about products and services. We are now in the age of experience: CX, UX and even BX (Business Experience). In part one of this blog, CEO Ben Dansie shares how B2B has evolved and the importance of experience in B2B today.
In a digital world, customer empathy is the best medicine
The last 6 months have shown us all, not least those in the healthcare industry, just how quickly the best laid plans can be swept aside. With the world moving faster than ever, many companies had to pause to catch their breath, re-evaluate what is important, and decide how to do business in the future.
Three small steps to create great digital experiences in Healthcare
Digital experience in sales is now more important than ever - particularly in healthcare, pharmaceutical and MedTech industries. Strategist Charlie Boon shares 3 things you can easily do to improve the experience you gives your customers in your sales process.