Three steps for a better B2B digital experience
The B2B customer journey is more complicated than B2C, but that can no longer be used as an excuse for a poor experience. How can B2B companies create better experiences in a digital world that is constantly evolving? Our Head of Experience, Chris Barnes, shares his three steps to success.
Why experience led B2B companies win: part one
B2B has evolved a great deal over the last few decades. It’s no longer just about products and services. We are now in the age of experience: CX, UX and even BX (Business Experience). In part one of this blog, CEO Ben Dansie shares how B2B has evolved and the importance of experience in B2B today.
In a digital world, customer empathy is the best medicine
The last 6 months have shown us all, not least those in the healthcare industry, just how quickly the best laid plans can be swept aside. With the world moving faster than ever, many companies had to pause to catch their breath, re-evaluate what is important, and decide how to do business in the future.