The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration. Omobono MD Susie Clark tells us why it's an important move for the industry. see more
In this keynote from B2B Ignite 2020 UK Head of Strategy Simon McEvoy shares five innovative ways digital experiences can enable sales to sell more effectively in a contact-free world due to the ‘new normal’ of Coronavirus. Watch Simon's full talk here. ... see more
Creative Director James Holland took to the stage at B2B Marketing’s Ignite conference. His practical session shows how to translate brand strategy into brand identity while staying true to your brand proposition. Watch James’ full talk here. see more
On the third and final day of B2B Marketing's Ignite conference, Omobono's Global Account Lead Donna McGrory recaps the must-know takeouts from the Creativity & Innovation, Martech (marketing technology) and Brand streams see more
The highlights of a stimulating Day 2 at B2B Marketing's Ignite conference. see more
Here's everything you need to know about Day 1 of B2B Marketing's Ignite conference. see more