Billions of photos, videos, and podcast recordings are uploaded, consumed, and shared every day. These online habits are also changing how we feel about products and services. The lines between B2B and B2C are becoming increasingly blurred as the rise of th... see more
On a recent holiday with my family, whilst in a busy city centre, we stopped off for a quick lunch at a well-known supermarket with a food bar. At the checkout the cashier put my food container into a small paper bag, and then placed both inside a larger pa... see more
Omobono recently ran a breakfast roundtable event on employer branding, hosted at the Gherkin and set against the impressive backdrop of London’s changing skyline. With lively discussion from the start, we were joined by leaders from a range of sectors incl... see more
I’ve written before on the need for businesses to roll with the punches in this unending age of disruption. Be more tortois... see more
It seems the more tactics and channels marketers get hold of, the more quality strategic thinking suffers. This is a huge concern, as strategic thinking really, really matters. see more
Simplicity. In a complicated world, it sounds good, doesn’t it? As a strategist, one of our constant challenges is turning complexity into simplicity. That’s what I tell people I do at work all day. But what does that really mean within business and marketi... see more