Technology platforms to maximise your virtual event experience
CX has never been so important. Virtual events are a great way to engage customers and potential prospects, so choosing the right support platforms can make all the difference to the experience they remember. CTO Marcus Lambert gives us a run-down of which virtual platforms you could and should use to support your virtual events, plus a few virtual tools to enhance the event experience.
How CX and EX is creating a new business experience
Billions of photos, videos, and podcast recordings are uploaded, consumed, and shared every day. These online habits are also changing how we feel about products and services. The lines between B2B and B2C are becoming increasingly blurred as the rise of the experience economy continues to gather pace. Our experiences both in and out of the workplace are growing more important than the transaction itself. But what does this mean for your brand?
How AI is already transforming B2B Marketing
Our newsfeeds have been bombarded with tech buzzwords such as artificial intelligence (AI) and machine learning for a few years now. But, finding any real value behind the hype has been difficult, until now. There is increasing evidence that AI has already changed B2B marketing forever. However, before we look to the future, maybe we should look at how we got here and why there is so much excitement across the digital landscape.
How AI is transforming recruitment
The global challenge for HR teams is finding the right person for a variety of roles from a pile of remarkably similar applications that contain the all-too-familiar list of industry buzzwords. Meanwhile, candidates desperately try in vain to avoid becoming just another faceless name on a CV.
Applied AI APIs
Online AI services; the two ends of the spectrum differ significantly. At one end there are infrastructure solutions which grant more control and customisation. Whereas at the other, we have pre-built API services. Here at Omobono, we're finding that many solutions now involve both of these, and over the past year, we've been using more service APIs. Here's a breakdown of some of our favourites.
Building the foundations of Web 3.0 for businesses in 2019
Before the days of iPhones and iPads, many people reading this will remember the excitement and frustration of connecting to the internet via a dial-up modem in the mid-nineties. In more innocent times, the arrival of the super information highway enabled the global community to browse static web pages.