Why customer data platforms are becoming a marketers best friend

Marketers in every corner of the world are currently in a race against their competitors to personalise the customer experience across a myriad of devices and emerging new channels. The digital transformation is much more than a buzzword, and every step of ... see more

Marcus Lambert

Why artificial intelligence will enhance creativity, not replace it

As we begin to understand how technology can transform every element of both our personal and work life, the global community is once again divided through their excitement or fear of the unknown. Just when you thought the lazy Skynet comparisons had finall... see more

Marcus Lambert

Can diversity of thought remove bias from AI?

Certain elements of the media seem to enjoy scaring their readers with tales of a dystopian future where machines rule the earth. The problem with this narrative is that it's humans that program the machines. It's time to take responsibility for our actions... see more

Marcus Lambert

How AI is transforming the workplace

Artificial intelligence (AI) has outgrown its buzzword status and is beginning to transform businesses and deliver tangible results. Looking to the future, it has been reported that spending on cognitive AI will grow nearly 70% by 2021. see more

Marcus Lambert

How AI is enabling marketers to create customer experiences

At Adobe's recent Summit in Las Vegas. Sir Richard Branson, Leslie Jones (SNL), and JJ Watt (NFL player) all helped Adobe CEO, Shantanu Narayen deliver the message “People today buy experiences, not products," to an audience of 13,000 marketers. Predictably... see more

Marcus Lambert

What will really happen when machines outperform humans?

Most people outside of the tech industry could be forgiven for thinking that artificial intelligence, machine learning, and robots are on a mission to decimate the human workforce within the next generation. The most prominent concern is that automation wil... see more

Marcus Lambert
1 2 3 4 5 10