Why experience led B2B companies win: part one
B2B has evolved a great deal over the last few decades. It’s no longer just about products and services. We are now in the age of experience: CX, UX and even BX (Business Experience). In part one of this blog, CEO Ben Dansie shares how B2B has evolved and the importance of experience in B2B today.
Omobono joins over 150 agencies and the IPA to ensure staff safety
The Institute of Practitioners in Advertising (IPA) and over 150 agencies and businesses from the UK media and advertising sector have issued an open letter to the Prime Minister demanding changes to the current business tax legislation regarding taxis.