Creating more human and engaging digital journeys in B2B
Five principles to keep in mind to ensure your digital experience is truly in the interest of your customer. Offering your customer an engaging, personalised experience in B2C is practically a given. But until recently, it was only the most visionary marketers who saw the vast potential of using technology and data to craft an […]
Three steps for a better B2B digital experience
The B2B customer journey is more complicated than B2C, but that can no longer be used as an excuse for a poor experience. How can B2B companies create better experiences in a digital world that is constantly evolving? Our Head of Experience, Chris Barnes, shares his three steps to success.
Breaking news: Omobono joins forces with The Marketing Practice
After 20 years as an independent agency we’re delighted to announce that Omobono is now part of The Marketing Practice (TMP), bringing together two of the most globally respected B2B agencies: TMP a market-leader in ABM and demand generation with the world-class digital experience, creative and brand capabilities of Omobono.