Breaking news: Omobono joins forces with The Marketing Practice
After 20 years as an independent agency we’re delighted to announce that Omobono is now part of The Marketing Practice (TMP), bringing together two of the most globally respected B2B agencies: TMP a market-leader in ABM and demand generation with the world-class digital experience, creative and brand capabilities of Omobono.
Talking B2B eCommerce with Marketing Week
Simon McEvoy, Head of Strategy at Omobono, shares his expertise on B2B eCommerce in a podcast and article in Marketing Week and Econsultancy.
B2B Ignite roundup
At this year's virtual B2B Ignite event, hosted by B2B Marketing, Omobono were proud sponsors of the CX stream and enjoyed the wide and varied discussion across the event. B2B Ignite is the flagship event for the B2B marketing industry, where B2B experts from both client and agency side come together to share experience, learning and take a look to the future.
Ben Dansie talks Digital with the Business Marketing Club
The Business Marketing Club (BMC) is a not-for profit Community for Business Marketing Professionals with over 1,000 participants across the world. Omobono are proud members of the BMC and regularly feature in their popular podcasts, hosted by Dave Stevens. The BMC’s latest podcast series, A2Z, is a business marketer’s guide to the A-Z of B2B […]
The confessions of our own Marcus Lambert
Recently, Omobono CTO Marcus Lambert was a guest on the excellent podcast CTO Confessions with TC Gill.
Why experience led B2B companies win: part two
In part one of this blog, I shared how B2B has evolved and how important experience is to it today. In this part, I share the skills that are required to deliver crucial high-quality experiences.
A digital transformation journey in B2B e-commerce
At The Drum's Digital Transformation Festival Clinigen's VP of Digital Simon Harper and Omobono's CTO Marcus Lambert discuss B2B digital transformation and implementing Clinigen's e-commerce platform.
Mental health week: our commitment to new joiners
Over the last few months we’ve begun to onboard many new Omobonians into our team. The learning curve has been steep so we've really reflected on the mental health pressure that must come with joining a new team.
Why experience led B2B companies win: part one
B2B has evolved a great deal over the last few decades. It’s no longer just about products and services. We are now in the age of experience: CX, UX and even BX (Business Experience). In part one of this blog, CEO Ben Dansie shares how B2B has evolved and the importance of experience in B2B today.
Stepping up — a framework for better ideas
Creative Director and Founder Chris Butterworth shares The Omobono Creative Steps in this blog with the hope it will help us all step up to better ideas.