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A digital transformation journey in B2B e-commerce

By Donna McGrory

At The Drum Digital Transformation Festival Simon Harper, VP of Digital at Clinigen and Marcus Lambert, CTO at Omobono shared Clinigen's journey of digital transformation.

The Drum Digital Transformation Festival covers the latest and greatest in the world of digital transformation.

B2B digital transformation is often one of the most complex challenges. In a session at the Festival, Omobono CTO Marcus Lambert and Clinigen VP of Digital Simon Harper talk to Lynn Lynn Lester, Managing Director of Events and Global Partnerships at The Drum about implementing Clinigen's e-commerce platform.

They discuss how Omobono helped global pharmaceutical and services brand Clinigen deliver on its brand promise of “Right medicine, right patient, right time” by putting the customer first and creating a digital experience that centred on understanding the buying journey.

Watch their session below to learn how they created a bigger business impact by getting to market quickly while working around legacy systems and what they learnt along the way. You can also read about session on The Drum. If you'd like to know how we can help with your B2B digital transformation project, please get in touch via the form below.

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