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James Holland shows how to translate brand strategy into brand identity

By Donna McGrory

Creative Director James Holland took to the stage at B2B Marketing’s Ignite conference. His practical session shows how to translate brand strategy into brand identity while staying true to your brand proposition. Watch James’ full talk here.

In June 2020 Creative Director James Holland talked through his practical guide of how to translate your brand strategy into brand identity. In the session James talks about what makes a good brand strategy, how you can make the brand strategy useful for the creative team, as well as sharing his top tips for workshopping a brand.

Watch James’ full session here:

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