Virtual Reality is much more than just the next big thing in gaming. Already reshaping both education and healthcare, its potential is now opening the eyes of corporate business too.
Today’s digital natives now have better tech in their home than the offices they work in. Their increasing reliance on gadgets and gizmos, in this world of instant gratification, has dramatically increased their expectations. As a consequence, bringing VR into HR is one trend that could capture the attention of business leaders much faster, and more effectively than many realise.
If CEOs want to attract tomorrow’s talent to their company, they quickly need to adapt to these increasingly digital surroundings. Stepping up their game to capture the attention of the best employees and drive their business forward could be the ultimate key to success. As things stand many CHROs are known for their active concerns around current candidate and employee on-boarding experiences.
VR is uniquely positioned the help in this space. Traditional employee on-boarding is notoriously drab, awkward and time consuming. But what if, for example, your brand could allow graduates to interview the CEO, give them a first person tour of facilities, and a realistic view of what it would be like to work there – all from the comfort of the recruiting fayre?
Inviting prospective employees to explore offices and meet the team before the dreaded first day could break down barriers before they ever cross the physical Rubicon.
And what of the mandatory health and safety training exercises or regulatory anti-money laundering training? VR might bring the relevance to life and dramatically improve efficiency. More importantly such experiences shape a more human response, provoking more organic and much stronger emotional connections between new employees and their new company.
VR and its transformative potential could very quickly give office life a much-needed facelift. Current employment methods just do not work anymore. An interview that consists of carefully prepared, templated answers is never going to deliver the best candidate. The employee finds themselves starting work a few weeks later knowing very little about the office culture they have just signed up for.
Imagine having the ability to perform immersive video interviews from the comfort of the candidate’s home. Reducing those pesky nerves that so often join your arrival in a sterile waiting room as you wait to be called would be a huge step forward.
Meanwhile, employers could guide candidates through realistic scenarios at the company. Exploring the dynamics of the office, experiencing how all parties would work together and even examining how individuals might genuinely handle critical pressures and demands. And why stop there – with VR there are no limits to the offices and interactions that can be experienced.
Anyone that has recently attended a corporate training course will secretly acknowledge that most of the information was forgotten a few hours later. When we find ourselves held in a training room, our in-built responses kick-in (remember exam halls?) and it doesn’t take long for unengaged attention spans to lose interest.
With VR, the quest for a cost-effective learning and development program could finally be over. VR can deliver practical training from anywhere in the world. Placing the individual in an immersive, personal environment heightens attention and critically retention. Additionally, the removal of travel expenses also makes this an incredibly appealing option for those in charge of the company-training budget.
Perhaps the most positive benefit to VR is its promise to end death by PowerPoint. We all recognise the dire need to upgrade corporate presentations and bring them forward to the 21st-century, yet few have the skills (or the charisma) to effect change. Immersive 360 presentations, witnessed through a virtual reality headset could be the true panacea to the overwhelming desire for a post-luncheon snooze.
The transformative nature of VR will completely change the business landscape. Whether it’s a workshop, meeting or even annual conference, anything can be hosted, viewed and visited in this bold new world. Both augmented and virtual reality can enhance user-experience, helping to build relationships and improve communication. The added ability to create unique simulations and enrich real working environments will be an incredibly attractive feature once the potential to advance business practices is more fully realised.
We already work with, if not yet alongside colleagues who reside on the other side of the world. Even multiple time zones are now seen as an advantage to businesses that need to be online twenty-four hours a day. Our world – both in and outside the office environment – will evolve further and look very different as we continue to improve and simplify our lives.
The overused phrase ‘think outside the box’ has never been more relevant. The time has come to think further, and bigger and understand that technology is able to offer immersive experiences that provide almost limitless possibilities and opportunities. If you want to truly immerse someone within a global business, maybe it’s time VR and HR got to work.
You’ll see more ideas and information on the latest in VR, at omobono.com/b2bvr
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