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Talking B2B eCommerce with Marketing Week

By Donna McGrory

Simon McEvoy, Head of Strategy at Omobono, shares his expertise on B2B eCommerce in a podcast and article in Marketing Week and Econsultancy 

With B2B brands having to find a way to survive in the digital world since the pandemic, eCommerce has become an increasingly popular topic. Simon McEvoy, Head of Strategy at Omobono, has been sharing his expertise on B2B eCommerce with Marketing Week and Econsultancy to help B2B marketers navigate the complexity of implementing eCommerce solutions. Find out more about the podcast and article Simon contributes to below.  

Inside B2B Podcast  

In the first episode of season two of Marketing Week’s ‘Inside B2B’ podcast series, Simon is joined by Chas Moloney, Marketing Director at Ricoh UK & Ireland and Mark Cousins, Head of Marketing, Europe at Marqeta . The podcast, which is chaired by Editor-in-Chief of Marketing Week Russell Parsons, focuses on how brands can succeed in B2B eCommerce. 

In the podcast, we hear the leading B2B marketers explain how they have established ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues and Simon’s expertise on the first steps brands need to take to embrace eCommerce.  

Listen to the podcast here or on Marketing Week’s website 

Article on creating the right conditions for B2B eCommerce  

This article, co-authored by Simon and Omobono strategist Rebecca Pike, covers how B2B brands can create the right model for customers as well as colleagues in sales and across the business. With B2B eCommerce valued at $7.72tn worldwide currently (2021) and forecast to grow to $25tn by 2028, B2B eCommerce will soon become the norm.  

Read the article on Marketing Week or Econsultancy.   

If you'd like to speak to Simon about your B2B eCommerce challenge please contact us.

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