“One of the biggest issues in B2B is the lack of published research on best practice” - Andrew Markowitz, Director of Global Digital Strategy at GE back in May at the BMA BLAZE conference in Chicago.
The past 3 years we have good insight into what marketers are doing and what buyers think works. It’s a benchmark against which B2B marketers can measure their own activity. This 3 year view also allows us to take a detailed look at how budgets and perceptions of effectiveness are changing over time; which channels are marketers moving their budgets to, and which are losing out.
To find out more about the research, read the condensed summary report and/or download the full PDF, please click here.
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In today’s connected world, experience is brand.
So we help you create better experiences for your customers, employees, partners and stakeholders. Ones that work in empathy with them to achieve their goals, engage and delight them, and build brand loyalty.