A unique online experience and campaign to reposition Coatsʼ brand and showcase its suitability for two of the worldʼs biggest fast fashion producers.
Coats is one of the worldʼs leading suppliers of threads to fashion manufacturers. It wanted to target highly specific Fast Fashion customers with core product and service messages in in an innovative and memorable way.
To show off their products and innovation, we created ‘The House of Coatsʼ — a physical installation featuring Coats’ products in an East London art gallery. We shared it with a global audience through Google Street View and VR experiences.
It was supported by precision promotion using marketing automation to deliver personalised emails to a niche list of highly influential fashion leaders.
Email open rate
Unique visits from high-value
fashion influencers
Sales conversion
Hello, I'm Susie. I'd be happy to take any questions you have or meet to discuss your requirements. Just drop me an email.
MANAGING DIRECTOR (UK)
