House of Coats

A unique online experience and campaign to reposition Coatsʼ brand and showcase its suitability for two of the worldʼs biggest fast fashion producers.

Watch how we did it


“Reposition our brand to major customers.”

Coats is one of the worldʼs leading suppliers of threads to fashion manufacturers. It wanted to target highly specific Fast Fashion customers with core product and service messages in in an innovative and memorable way.


To show off their products and innovation, we created ‘The House of Coatsʼ — a physical installation featuring Coats’ products in an East London art gallery. We shared it with a global audience through Google Street View and VR experiences.

It was supported by precision promotion using marketing automation to deliver personalised emails to a niche list of highly influential fashion leaders.


60 %

Email open rate


Unique visits from high-value
fashion influencers

10 %

Sales conversion

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Say hello or kick off a project

Hi, Iʼm Susie. Iʼd be happy to take any questions you have or meet to discuss your requirements. Just drop me an email.

Susie Clark