Unstoppable together

House of Coats

A unique online experience and campaign to reposition Coatsʼ brand and showcase its suitability for two of the worldʼs biggest fast fashion producers.

Watch how we did it

Brief

“Reposition our brand to major customers.”

Coats is one of the worldʼs leading suppliers of threads to fashion manufacturers. It wanted to target highly specific Fast Fashion customers with core product and service messages in in an innovative and memorable way.

Solution

To show off their products and innovation, we created ‘The House of Coatsʼ — a physical installation featuring Coats’ products in an East London art gallery. We shared it with a global audience through Google Street View and VR experiences.

It was supported by precision promotion using marketing automation to deliver personalised emails to a niche list of highly influential fashion leaders.

Results

60 %

Email open rate

1,300

Unique visits from high-value
fashion influencers

10 %

Sales conversion

view all work
Get in touch

Want to know more?
Say hello or kick off a project?

Hi, Iʼm Ellie, Iʼd be happy to take
any questions you have or meet to
discuss your requirements, just
drop me an email.

Ellie Jones

BUSINESS DEVELOPMENT DIRECTOR