Unstoppable together

DMCC Website

Showcasing the world’s leading Free Zone

DMCC Logo

Watch how we did it

Brief

The Dubai Multi Commodities Centre (DMCC) is the world’s number one Free Zone

But its website wasn’t reflecting it. It asked Omobono to update it and create a modern, responsive website that served the needs of both existing members and prospects. It had to be a powerful marketing tool, facilitating sales lead generation by providing seamless integration into a marketing automation workflow.

Solution

Omobono first designed UX that clearly navigated the complex range of DMCC offerings. Simple user journeys and clear CTAs were designed to drive the viewer to action, and key thought leadership was surfaced relevant to each section and audience-type.

The entire site was built on a CMS that allowed their team to manage the content and structure and use pages as dynamic assets in their marketing campaigns. The look and feel was refreshed too to reflect DMCC’s standing as the leading Free Zone standing at the crossroads of global trade.

Results

94 %

Increase in page views

36 %

Increase in users

12 %

Decrease in bounce rate

Marketing Director, DMCC:

Through Omobono taking the time to understand how our business works and helping us understand how we can better reach our customers we ended up with a fantastic website that went live earlier this year. We’ve seen a really big change in the number of leads coming in to DMCC as well a much higher level of engagement with our stakeholders and prospects. We’re delighted with the outcome!

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Want to know more?
Say hello or kick off a project

Hi, I'm Ellie, I'd be happy to take any questions you have or meet to discuss your requirements, just drop me an email.

Ellie Jones

BUSINESS DEVELOPMENT DIRECTOR