Showcasing the world’s leading Free Zone
But its website wasn’t reflecting it. It asked Omobono to update it and create a modern, responsive website that served the needs of both existing members and prospects. It had to be a powerful marketing tool, facilitating sales lead generation by providing seamless integration into a marketing automation workflow.
Omobono first designed UX that clearly navigated the complex range of DMCC offerings. Simple user journeys and clear CTAs were designed to drive the viewer to action, and key thought leadership was surfaced relevant to each section and audience-type.
The entire site was built on a CMS that allowed their team to manage the content and structure and use pages as dynamic assets in their marketing campaigns. The look and feel was refreshed too to reflect DMCC’s standing as the leading Free Zone standing at the crossroads of global trade.
Increase in page views
Increase in users
Decrease in bounce rate
Through Omobono taking the time to understand how our business works and helping us understand how we can better reach our customers we ended up with a fantastic website that went live earlier this year. We’ve seen a really big change in the number of leads coming in to DMCC as well a much higher level of engagement with our stakeholders and prospects. We’re delighted with the outcome!
Hi, I'm Ellie, I'd be happy to take any questions you have or meet to discuss your requirements, just drop me an email.