Getting under the skin of data and sport
It already had 1,900+ employees in over 80 countries, but rapid growth in the US sports data market showed it could have greater dominance on an even bigger scale. Sportradar had to present a stronger, clearer brand that would encourage more conversations with the worlds’ largest sports teams, bodies, federations and media companies.
Behind a basketball player shooting a three-pointer, or a goalkeeper making a save, Sportradar reveals the data behind the plays and under the skin of the game. We positioned Sportradar as The Sourcecode of Sport.
Behind this central idea, Omobono created a new visual identity ‘kit’: refining the existing logo, introducing new fonts and typography, new colours, a new data mesh graphic to represent the ‘The Sourcecode’, photography and iconography. Launch assets were created; a sales pitch deck for the US team, digital advertising, website redesign and corporate collateral.
Hi, I'm Ellie, I'd be happy to take any questions you have or meet to discuss your requirements, just drop me an email.